Sarcouncil Journal of Engineering and Computer Sciences

Abstract: Strategic applications of artificial intelligence-powered recommendation systems are examined across four distinct industry contexts. Technical architectures, implementation approaches, and business impacts of advanced recommendation algorithms deployed by market leaders are analyzed. E-commerce personalization is investigated through e-commerce platform's collaborative filtering engine, which delivers scalable product recommendations through item-similarity computation. To enhance media discovery, the leading streaming platform's hybrid personalization infrastructure combines metadata-enriched content models with behavioral signals. The homely goods retailer's context-aware optimization for retail discovery leverages visual search and room-based contextualization for home goods merchandising. E-commerce giant's two-sided marketplace optimization model is evaluated for its capacity to balance buyer-seller dynamics in enterprise commerce settings. Findings reveal how these AI systems transcend traditional recommendation functions to influence core strategic decisions including product development, content investment, merchandising strategy, and marketplace economics.